Why is Everyone Mad at Budweiser?
Budweiser is facing huge backlash from some consumers because of their affiliation with Bud Light and the use of a transgender activist in their advertising campaign.
The controversy began when Bud Light partnered with Dylan Mulvaney, a transgender influencer and activist, who posted a video on Instagram explaining that she received a personalized can with her face on it from Bud Light. Mulvaney’s Day 365 Of Girlhood video series documented her first year of transitioning and has been a viral success. However, the partnership drew criticism from some social media users, prompting calls for a boycott.
This association with Bud Light has now spilled over to Budweiser, which is owned by Anheuser-Busch, and has also faced criticism for their connection to the brand. This has led to people questioning the use of a transgender activist in their advertising campaign and their stance on the inclusion of transgender women in female spaces.
The row over transgender brand ambassadors is emblematic of a broader debate about the inclusion of transgender women in female spaces and issues. Some say transgender women should be treated the same as other women, while others claim they are different and wish to protect hard-won women’s rights.
Budweiser has been accused of “encouraging and even celebrating the erasure of men and women along with all the values you care about.” Some have even called on people to boycott Budweiser and never drink it again.
While some consumers are applauding Budweiser for their inclusion of transgender individuals in their advertising, others are questioning the corporate thinking that led to the partnership. Budweiser has not responded to the backlash at this time.
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Conclusion
In conclusion, the controversy surrounding Bud Light’s partnership with Dylan Mulvaney has now spread to Budweiser, leading to backlash from some consumers. The use of a transgender activist in their advertising campaign and their affiliation with Bud Light has prompted some to question their stance on transgender rights and the inclusion of transgender women in female spaces. As the debate continues, it remains to be seen how this will affect the brands’ relationship with their consumers.
